Younique color match skin#
Younique also has products for skin care, including Younique Royalty that launched in 2016, which is geared towards anti-aging. Younique's product line includes makeup products for eyes, lips, and faces. Digiday attributed the company's quick growth to its reliance on digital selling, compared to other MLM brands' reliance on in person sales The Wall Street Journal also reported that founder Maxfield's use of his personal story, involving his Mormon faith and experience of surviving leukemia, was another tactic used for recruiting salespeople that differentiated Younique from other MLMs. As of December 2017, Younique had 230,000 sellers. The company's business model has been compared to other direct sales companies such as Avon Products and Mary Kay, though with a larger focus on sales via social media. In 2019, The Guardian described Younique's business practices, alongside those of other MLMs, as akin to pyramid schemes, reporting that many Younique presenters lost money in the process of selling for the company. Further increases are only possible if they recruit others as sellers, from whose sales they receive additional commission. Commissions begin at 20%, and increase to 25% as sellers reach $1000 in total sales. The company uses social media to market their products and sales representatives use their social networks to promote and sell their products, and host virtual parties. Like other multi-level marketing companies, Younique sellers are encouraged to recruit other people to become presenters. Younique sellers are required to continuously purchase products to maintain their status within their company, regardless of whether they are able to sell these products onward.
New sellers must purchase a starter kit for $99 or £69 to begin which includes 17 of Younique's products.
Younique produces cosmetics which are marketed by its "presenters", who sign up via the website and purchase products they sell, earning a commission.
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